In this interview, the employee at ezCater is asked nine questions spanning from “How did you get your job at ezCater” to “How does the engineering team collaborate with other teams within the company?” This is a great example of how an employee spotlight can really give candidates an insider’s view of an individual employee’s experience. In-depth interviews are great for giving candidates an opportunity to step into the shoes of one of your current employees and learn about their unique experiences at your company in detail. Take it a Step further with an in-depth interview Image via ezCater Shorter employee spotlights are great because you can include several different employee perspectives on one page, providing candidates with a wider breadth of knowledge about your team. Gravity Payments took its spotlight a step further by conducting a mini interview that can be found on its careers page.
The company also kept the spotlight short and sweet, but it still covers a lot of information about professional development opportunities at the company.īetter yet, conduct a mini interview Image via Gravity Payments To provide candidates with some context, the team at Yotpo included the question from their spotlight interview with the employee’s response.
Now that we’ve covered the basics on how to create an employee spotlight, let’s check out different ways companies have highlighted their top employees.
If you’re looking to share a longer blog post, you’ll want to schedule time on their calendar to discuss the goal of the article so they can tailor their responses as such.Īnd if you’re looking for any kind of sound bite that will be recorded on camera, you’ll want to give your interviewee plenty of time to prepare and rehearse their answers before you record.
If you want a quick quote for a social media post, you can probably informally ask your colleague for a few words. But they may over-edit, causing their responses to sound scripted.Ĭhoosing the right interview method will depend on the desired length and medium of your employee spotlight. On the other hand, if you have interviewees submit their responses in writing, they will have done most of the editing on their own, which can be helpful. Conducting an in-person interview can be beneficial because you receive unfiltered responses from people in a more natural voice however, because they are speaking and not writing, their responses will require a bit of editing and subsequent approval of edits. When you interview your employees, you can either meet in person, or you can ask them to respond to the questions in writing on their own time. EMPLOYEE SPOTLIGHT RESPONSES Image via Shutterstock For example, if you’re trying to spotlight your company’s culture, you can ask your employee: What team-building activities have you participated in at our company? How have you seen the company make its values a reality? What is your relationship with the rest of your team like? Make sure your questions don’t just focus on your company, but provide space for your interviewee to talk about their personal experiences and share anecdotes that stand out to them. The purpose of an employee spotlight is to put a face to your company and to showcase firsthand stories about what your workplace is like, so depending on your topic, you’ll want to ask questions that will help your employee highlight your company’s unique attributes in their own words. Something unique about your company or the individual Here are some of the most popular topics discussed in employee spotlights: In order to know what kind of questions you want to ask employees, you first need to pick a topic for the spotlight.